Selling in a Down Economy: Tip 5

Number 5 TIP on Selling in a Down Economy

Spread the Customer's Pain / Needs

You have been working on a sales effort for months and have just learned the budget has been hacked. Before you trade in your sports car, stop and think of how to broaden the impact of your proposal. Involve more departments and the project budget can grow with each one added.

The department you have been working has lost half the budget needed. Other departments likely have slashed budgets too and are looking to find creative lower costs alternatives to address their needs. A creative sales person like you, can draw in 3-4 more departments, get the full budget covered, and take down a big deal while others are complaining about lost funding.