Selling in a Down Economy: Tip 8

Number 8 TIP on Selling in a Down Economy

A Good Offense needs a Good Defense

Doing all you can to keep your customers happy and returning to you means building a good offense and a good defense.

Your offense includes all your proactive selling tasks, your CRM activity, etc. In a down economy these things must continue, with adjustments like we are listing on our top 10 list.

Your defense includes all the things you can do to keep your customer engaged with you and not with your competitors. It also means reaching out to a broader partner network and building relationships with them. Nothing impedes a competitor more than a "locked up" partner network. Use all these activities to defend your territory.